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New arrivals are here with all the coverage, comfort, and style you've been looking for.

Proudly shipped from America for faster delivery times.

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About Applause Boutique

At Applause Boutique, we’re all about celebrating women 50+ with style that’s effortless, comfortable, and elegant. As a Black woman-owned boutique, we carefully curate clothing that makes you feel confident every day — from graceful occasion pieces to polished everyday favorites.

Every item is chosen with love for generous fits, flattering coverage, and fabrics that feel as good as they look. And because we want your shopping experience to be as easy and joyful as possible, all of our curated pieces ship from the USA with fast, reliable delivery.

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