a rack full of beautiful modern clothes

A Letter from Our Founder

Hello,

My name is Emily, and clothing has been woven through my life in the most beautiful ways. Growing up with four sisters and two brothers, we borrowed, argued over, and shared clothes constantly. As adults, we still shop together, still try to outdress each other, and still laugh about those teenage battles over the perfect outfit.

As a mother of three and someone who spent years working with special needs children, I've learned that life changes us—and our style should celebrate those changes, not fight them. In my twenties and thirties, I loved a classy, bold look. My forties and fifties brought more sophistication. Now, I embrace a refined, ladylike style that honors exactly who I am today.

I started Applause Boutique because I was tired of shopping in stores that seemed to forget women like us exist. Tired of sleeveless everything when I want my arms covered. Tired of clothes that don't understand how our bodies and preferences evolve beautifully over time.

I believe in upgrading your wardrobe every decade—keeping what serves you, donating what doesn't, and choosing pieces that fit your current chapter. Just because you can wear something doesn't mean you should. You deserve clothes that make you look and feel like the best version of yourself right now.

Shop with Me

Our Promise to You

  • We see you. We do our best to make sure our models on our site looks like someone you know—mature, diverse, real.
  • We make returns simple. Prepaid labels, no hidden fees, no questions. Your confidence matters more than our return policy.
  • We design for dignity. Coverage where you want it, comfort where you need it, and style that honors your wisdom and grace.
  • We listen. Your feedback shapes our collections, because no one knows what you need better than you.
  • We honor your time. Shopping should be joyful, not exhausting—so we keep our site simple, our sizing clear, and our service responsive.

Why "Applause"?

Because every time you get dressed, you deserve a standing ovation. From yourself, first and foremost.

I chose this name because I believe getting dressed should feel like an act of self-celebration, not a daily struggle. When you find clothes that truly fit—that make you feel confident and comfortable that's worth applauding. When you look in the mirror and like what you see, that's your moment to shine.

Too often, we're told to settle or compromise when it comes to our clothes. At Applause Boutique, we believe you deserve better. You deserve to feel wonderful in what you wear, every single day.

With love and respect,
- Emily